The acquisition will "add significantly to our digital capabilities, particularly in search," Doug Pearce, CEO of Omnicom Media Group China, told Campaign Asia-Pacific. NIM will enable Omnicom Media Group to broaden its digital expertise and scale to the benefit of its client portfolio, with "the option to integrate some services for volume when it's appropriate", Pearce said.
The combination of NIM and Omnicom will "add operational depth, expertise and enhance our position in the market,” said Benny Zhu, founder and president of NIM Digital, which was founded in 2004. "We have already partnered on a number of mutual clients and created some exceptional outcomes,” Zhu added.
Since December last year, Omnicom's OMD has already been participating in digital media pitches jointly with NIM for skincare brand Amway Artistry and homegrown children's clothing brand Balabala.
Having access to NIM's digital creative production abilities will also increase the breadth of Omnicom's service offering to clients, as its media specialist subsidiares PHD and OMD do not run their own creative production teams.
Financial terms of the agreement were not disclosed, but the two entities will remain independent and operate separately after the acquisition. Zhu will still serve as president, Gordon Zhang as chief executive officer, and Andy Chen as vice president of business development.
Barry Cupples, CEO of Omnicom Media Group Asia Pacific, said, “NIM has a strong local presence and deep industry expertise. We are pleased to bring them into our group and believe they will be a great asset."
