Staff Reporters
Sep 2, 2011

OMD Thailand names new executive business director

BANGKOK - OMD Thailand has named Booncharas Kasemsukpasit as its executive business director with immediate effect, in a bid to strengthen its senior leadership team.

Kasemsukpasit joins OMD from Mindshare
Kasemsukpasit joins OMD from Mindshare

With over 15 years of experience in the industry, Kasemsukpasit will be leading the agency of record accounts of Krungsri Group, McDonald’s and P.I. Snacks, while contributing to the overall value-proposition of OMD Thailand.

He was most recently with Mindshare Thailand as executive director, leading skin care, deodorant, foods and ice cream categories for the Unilever account; and subsequently Pepsi Beverage & LG businesses.

He will report to Paul Spencer, managing director at OMD Thailand.

Spencer noted that OMD Thailand is growing rapidly with new project and account wins, since early this year.

Clint Easthorpe, CEO at Omnicom Media Group, Thailand, noted that Kasemsukpasit had a strong track record and good understanding of the new media landscape.

“I believe his strong market insights will be an asset to our business. We are very pleased to have [Kasemsukpasit] on board to help the OMD brand and its clients maximise opportunities in Thailand,” he said.

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