Racheal Lee
Sep 8, 2011

Mango picks OMD Thailand as agency of record

BANGKOK - Mango, an international clothing and accessories brand, has picked OMD Thailand for its media duties in Thailand.

Mango has been added to OMD Thailand's portfolio
Mango has been added to OMD Thailand's portfolio

It has been selected as the agency of record for the apparel brand, responsible for all media buying and planning across all platforms.

“I am thankful to Mango for believing in us and giving us an opportunity to showcase and strengthen Mango’s presence in Thailand,” Paul Spencer, managing director at OMD Thailand, commented on the appointment.

“The name 'Mango' is synonymous with quality fashion and it will be an account which the team will enjoy working on.”

OMD Thailand also recently sealed the US$4-million media business for OPPO, the country’s best-selling brand of mobile phone. The June account win involved integrated media planning and buying across traditional and digital platforms.

Super Coffeemix also handed its media business to the agency in April, after a pitch with incumbent agency ZenithOptimedia. That business involves all media duties for the brand, including buying and planning across all media.

At the regional level, OMD won Sony Electronic’s Asia-Pacific media business), in August. This followed a final three-way pitch involving Carat and the incumbent agency MEC.

The agency will handle media planning and buying for all Sony Electronic brands, including notebooks, home audio and visual and digital cameras, across all Asia-Pacific markets, excluding India and Australia.

Related Articles

Just Published

14 hours ago

Budgets 2025: Retail media and CTV will dominate ...

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over traditional channels. Media experts weigh in.

14 hours ago

McDonald's Valentine's campaign may make you ...

Ad Nut refuses to be manipulated by commercials, but this V-Day spot from McDonald's Philippines, with its saccharine portrayal of enduring love, is surprisingly effective. Curse you, Golden Arches!

15 hours ago

The boys’ club still runs Australian advertising—and...

Déjà vu and disappointment: W+K Sydney's all-male team exposes the hollow promises of diversity in adland, writes Jet Swain, who calls for an end to "lip service."

15 hours ago

Samsung says there’s an AI companion for every ...

With the global launch of its Galaxy S25, Samsung and BBH Singapore want consumers to think about AI not as an intimidating piece of technology but as an omniscient wingman.