Benjamin Li
Oct 21, 2009

OMD and Mindshare battle for Pepsi China's media business

SHANGHAI - OMD Shanghai and Mindshare are going head-to-head for Pepsi China's media business after MEC withdrew from the pitch.

OMD and Mindshare battle for Pepsi China's media business
It is understood the review is now in its final stages, with Pepsi's procurement department discussing the pricing details with the two agencies.

Mindshare is the incumbent agency on the account, while OMD Shanghai is the incumbent agency for Pepsi's food account.

Sources close to the pitch are tipping OMD to scoop the business.

Agencies presented their first-round credentials to Pepsi China on 30 June. 

Pepsi China hired TBWA's Integer as its agency-of-record for retail communications last August. Integer China will also work closely with Pepsi’s above-the-line agencies BBDO and DDB.

In July Pepsi launched a version of its international TV ad 'The Rising' in China. 

 
Source:
Campaign China

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