In Singapore, TV viewership for the Olympics opening ceremony showed a marked increase on the Athens Olympics, with the biggest spike registered by 25 to 44-year-old men, according to TNS.
The highest ratings were registered among children aged four to 14, while teens and young adults aged between 15 and 24 had the lowest ratings. Channel 5 was a clear winner, registering 47 per cent audience share.
In Malaysia, a survey by ACNielsen showed a dramatic increase in ratings and channel share for the terrestrial station RTM1, on which the opening ceremony was telecast.
RTM1’s channel share shot up from six per cent to 32 per cent during the opening ceremony. All other channels, including the most popular, TV3, lost viewers to RTM1.
Viewership data for pay-TV channel Astro was not available, but it is expected to have enjoyed similar increases in audience.
Meanwhile, in Indonesia, only 242,000 people tuned in to watch the opening ceremony on national network TVRI.
The channel's share was a paltry 2.4 per cent. The Athens Olympics registered better ratings since they were shown on a commercial terrestrial network. TVRI is the non-commercial government-run network in Indonesia and typically attracts small audiences.
The highest ratings were registered among children aged four to 14, while teens and young adults aged between 15 and 24 had the lowest ratings. Channel 5 was a clear winner, registering 47 per cent audience share.
In Malaysia, a survey by ACNielsen showed a dramatic increase in ratings and channel share for the terrestrial station RTM1, on which the opening ceremony was telecast.
RTM1’s channel share shot up from six per cent to 32 per cent during the opening ceremony. All other channels, including the most popular, TV3, lost viewers to RTM1.
Viewership data for pay-TV channel Astro was not available, but it is expected to have enjoyed similar increases in audience.
Meanwhile, in Indonesia, only 242,000 people tuned in to watch the opening ceremony on national network TVRI.
The channel's share was a paltry 2.4 per cent. The Athens Olympics registered better ratings since they were shown on a commercial terrestrial network. TVRI is the non-commercial government-run network in Indonesia and typically attracts small audiences.
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
