This year marks the sixth year that the agency has been appointed to serve the global gathering of governments, business, academia, civil society and the media.
The three-day event, under the theme “creating the future economy”, will be supported with Ogilvy PR hosting Chinese and international media, managing web and social media activities, as well as providing on-site support during the conference.
The agency was chosen because of its successful delivery of past WEF meetings, deep
understanding of local market nuances, and broad expertise in large-scale events management in China, according to Scott Kronick, president of Ogilvy Public Relations North Asia.