Ogilvy PR Singapore names Shalu Wasu as director of digital influence

Prior to joining Ogilvy PR, he was co-founder and director of Tickled Media, which builds and monetises communities online, as well as provides social media consulting.

He also started his own training consultancy, Lifeahoy, which conducted marketing, creativity and social media training programs for organisations such as the National University of Singapore, Singapore Institute of Management and James Cook University.

He has held regional managerial posts at the Polaroid Corporation and India’s NIIT Limited as well.

Wasu has been charged with leading Ogilvy PR’s 360Ëš Digital Influence consulting team. Part of his remit is to provide business strategies that will help clients engage stakeholders through a combination of social media and public relations practices. He will also help drive the use of social media within Ogilvy PR.

On the appointment, Thomas Crampton, Asia-Pacific Director, 360Ëš Digital Influence, Ogilvy PR, said: “Shalu brings exceptional qualities and unique experience to our fast-growing social media team,”

He added: “All of our social media practitioners have real-world experience and Shalu's experience happens to include using social media to help his sister win a reality TV program in India last year.”

Andrew Thomas, Ogilvy PR’s managing director for Singapore and regional director for Southeast Asia, said: “At Ogilvy, we make it a priority to know why a company wants social media to be a part of its conversation mix and what it wants to achieve. By differentiating between digital influence consulting as well as general social media appreciation and understanding, we can save clients time and money, and harness value in today's communication environment.”

Wasu said: “Social media is at the convergence of public relations, communications and digital influence and combines elements of all three. By incorporating elements of social media into their broader communication strategy, companies can dramatically increase the effectiveness of their campaigns. With its emphasis on talent development and creative solutions, Ogilvy PR is the ideal place for me to contribute to the adoption of social media as a mainstream communication medium in Asia.”