Now a holding company with micro boutiques, is ADK on the right track?

ADK officially moved in 2019 to a holding company structure, with ADK Marketing Solutions, ADK Creative One, and ADK Emotions now functioning as independent subsidiaries. The move is meant to allow each to better optimise its output and expertise. The group also expanded on a strategy of launching micro-boutiques and laid the groundwork for a performance-marketing offering that it launched at the beginning of 2020.

Have all these efforts moved the needle on overall growth and especially international business?

Check out ADK's Agency Report Card now to see:

• The agency's overall grade for 2019
   
• Grades and detailed discussion of performance across five categories:
   
• Leadership: A qualitative assessment of leadership performance, key regional decisions, management stability and contributions to industry by agency leaders.
• Creativity: Compelling and effective campaign work, judged qualitatively. Regional and global awards recognition is included, with higher weighting given to wins at major shows. Work demonstrative of high effectiveness for clients is also considered.
• Innovation: A qualitative assessment of Asia-based initiatives and innovations based on their improvements to the agency, people, clients and industry.
• Business growth: Assessed by the value of accounts won and lost in 2019, as calculated by the agencies and R3’s New Business League, published in Campaign Asia-Pacific, along with recognition of new project work and organic growth through retained clients. 
• People and diversity: Agency efforts to attract, retain and develop a high calibre of talent with a commitment to staff diversity and wellbeing are examined qualitatively.
   
• The grade the agency gave itself, and why
   
• How the agency performed versus its 2018 scores
   
• The agency's self-declared areas of specialisation.

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