TAIPEI - Nissan Taiwan held a creative pitch on 6 February for the launch of its new Sentra model, inviting three local agencies—Sharp Ad (雪芃廣告), United Ad (聯廣) and Inspire Ad (創異廣告).
A source close to the pitch said the client will keep the Sentra name, but its appearance and design will undergo a facelift.
The source added that Inspire Ad has not worked with Nissan Taiwan, while United Ad is currently the creative agency for its luxury mid-size car brand Teana, and Sharp Ad is the creative agency for its imported car models.
Yulon Motor (裕隆汽車) has been the licensee of Nissan brands in Taiwan for more than 30 years and is one of the country's more renowned advertisers.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
What's behind the current Studio Ghibli obsession? Here’s everything you need to know about the AI trend giving the world a Ghibli glow-up—magical fields, glowing skies, and just a pinch of ethical chaos included.
In an era where algorithms dominate every decision, brand consultancy founder Upasna Dash argues that true brand power comes not from digital footprints—but from instinct, identity, and a deep understanding of what brings true joy to consumers.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The agency climbs into the March spot following its nearly $200 million win of the Godrej Group mandate in India.
Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.
