TAIPEI - Dentsu has won the creative pitch for Yahoo’s e-commerce business in Taiwan, according to multiple sources.
“The client has not announced the results officially but has informed the pitch agencies of the outcome last week,” said a source whose agency took part in the pitch.
The pitch, which took place in late November, involved a number of agencies including the incumbent, Leo Burnett.
Neither Dentsu Taiwan nor its regional office replied to Campaign Asia-Pacific's requests for confirmation in time for publication.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The announcement comes amid escalating US-China trade tensions, with Google and other US firms also under scrutiny.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
EXCLUSIVE: Karen Ho joins the agency in a newly created role to drive growth in Greater China.
Numerous holding companies, including WPP, Dentsu, and Publicis, are rebranding their agencies by shedding legacies. Darren Woolley asks would they advise clients to undertake similar transformations?
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=268&w=401&q=100&v=20170226&c=1)