Jane Leung
Aug 4, 2009

News Corp's Star expands channel roster in Indonesia

INDONESIA - News Corporation's Star will unveil nine new channels for Indovision's direct-to-home platform in Indonesia.

News Corp's Star expands channel roster in Indonesia
The channels include five Hindi, two Mandarin-language and two international news channels. The news brands are Fox News and Sky News; Indian channels include Star Plus, Star One, Star Gold, Star News and Channel V India; Chinese Movies 2 and Channel V Taiwan are for the Chinese-speaking audience.

“The Hindi and mandarin communities are significant  in Indonesia. Therefore, these new quality channels will enrich the entertainment variety for this niche and potential market,” said Winnie Sularto, marketing product and public relation manager at Indovision. She also mentioned one of the challenges is to “introduce and educate the new channels to the Indonesian market.”
 
Owned by MNC Sky Vision, Indovision is a subscription-based direct-broadcast satellite portal, offering satellite television and radio services in Indonesia. The network has just launched a new satellite, Indostar II, in a bid to offer broader coverage and higher content quality. Indovision is aiming for a line-up of 100 channels. Indovision currently has over 500,000 subscribers.

Star is thought to be planning a restructure in Asia to cut costs and consolidate overlapping operations. The move is expected to result in sharp job cuts in Hong Kong and the rest of the region.

Related Articles

Just Published

37 minutes ago

Opinion: Jaguar’s rebrand might actually be a ...

I’m going to go against the grain here and say I think Jaguar’s new rebrand is a genius move.

1 hour ago

PR makes the leap to Bluesky—but what’s the verdict ...

As social media users appear to flee X in favour of the aptly named alternative—Bluesky—PRWeek UK asks comms pros how they’re finding the new platform in its early days of popularity.

1 hour ago

Burson hires Edelman’s Taj Reid as global chief ...

Reid replaces Simon Shaw in the role.

1 hour ago

Will the Coca-Cola ad deter brands from using AI in ...

Social media users have criticised the brand's use of AI in its 'Holidays are coming' ad.