Jane Leung
Aug 4, 2009

News Corp's Star expands channel roster in Indonesia

INDONESIA - News Corporation's Star will unveil nine new channels for Indovision's direct-to-home platform in Indonesia.

News Corp's Star expands channel roster in Indonesia
The channels include five Hindi, two Mandarin-language and two international news channels. The news brands are Fox News and Sky News; Indian channels include Star Plus, Star One, Star Gold, Star News and Channel V India; Chinese Movies 2 and Channel V Taiwan are for the Chinese-speaking audience.

“The Hindi and mandarin communities are significant  in Indonesia. Therefore, these new quality channels will enrich the entertainment variety for this niche and potential market,” said Winnie Sularto, marketing product and public relation manager at Indovision. She also mentioned one of the challenges is to “introduce and educate the new channels to the Indonesian market.”
 
Owned by MNC Sky Vision, Indovision is a subscription-based direct-broadcast satellite portal, offering satellite television and radio services in Indonesia. The network has just launched a new satellite, Indostar II, in a bid to offer broader coverage and higher content quality. Indovision is aiming for a line-up of 100 channels. Indovision currently has over 500,000 subscribers.

Star is thought to be planning a restructure in Asia to cut costs and consolidate overlapping operations. The move is expected to result in sharp job cuts in Hong Kong and the rest of the region.

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