New Business League: March 2017 update

Rising: JWT, Saatchis, MediaCom, Zenith. Falling: Publicis, Y&R, Carat, Mindshare.

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CREATIVE AGENCY PERFORMANCE LEAGUE

New rank	Last rank	Agency	Wins	Estimated YTD win revenue (US$m)	Recent losses	Estimated overall YTD revenue (US$m)
1	1	Ogilvy	ALDI China, University of Queensland Aus, SingTel (B2B) Sg	32.1	SingTel Singapore	29.1
2	2	McCann	Pro-Friends Php proj, SMLEI Php proj, SCG Tiger Thailand proj	15.3		15.3
3	3	Isobar	FMCG client China	11.3	Innisfree Malaysia	11.2
4	6	J. Walter Thompson	Vodafone Australia, XL Axiata Indonesia, Asian Paints India proj	13.5	China Unicom China	10.5
5	8	Saatchi & Saatchi	Geely China, Jim Beam Australia, Tata Realty & Infrastructure India	7.6	AOSmith China	7.2
6	4	Publicis	P&G China proj, Huawei China proj, Tencent China proj	7.1		7.1
7	9	Y&R	SilkAir Sg, News18.com India, Guiyang Zhongtian Finance Cn proj	6.7	Suncorp Bank Australia	5.7
8	7	Dentsu	HT Media India, Roca and Parryware India, JK Tyres India	6.6	Etika - Calpis Msia proj	5.6
9	5	DDB	McDonalds ANZ, NCSS Sg, YMCA Aus proj, Longi China	7.6	SilkAir Singapore	5.4
10	10	FCB	Continental Truck Tires Msia, Clorox Malaysia proj, Glad Msia proj	4		4

MEDIA AGENCY PERFORMANCE LEAGUE

New rank	Last rank	Agency	Wins	Estimated YTD win revenue (US$m)	Recent losses	Estimated overall YTD revenue (US$m)
1	6	MediaCom	FAW Group China, Didi China, Viking Cruises China	24	SM Malls Philippines	18.4
2	3	MEC	Mercedes Benz China, Amazon China, Vitasoy (TV-buying) China	15.1	Finance client Taiwan	15
3	1	Carat	Pandora Music Aus, Ministry of Labour Th (planning), Be Med Th (plan)	16	Shiseido Cn (digital buying)	14.5
4	2	Mindshare	PT. Excelcomindo Indo, British Council Msia, Blanja.com (ecom) Indo	8.4	Cera C-Cure Thailand	8.1
5	15	Zenith	Bank of Communications China, Didi China, Lactalis India	8.3	Swarovski India	6.7
6	5	Havas Media	Swiggy.com India, TVS Srichakta India, Kohler India	6		6
7	8	OMD	Luxottica global, McDonald’s QLD/NT Australia, Science Centre Sg	5.4	Standard Chartered Bank Sg	4.6
8	12	Dentsu Media	Maruti Suzuki India	3.9	Scotch Industrial Thailand	3.7
9	9	Vizeum	Grab Singapore (plan), Pairs Taiwan, Tiger Balm Sg (plan)	2.1	Colors India	1.8
10	4	PHD	Huawei consumer BG Cn, Unionpay International Cn proj, RWS Indo	8.9	Bank of Communications Cn	1.5

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

Source:

Campaign Asia