CREATIVE AGENCY PERFORMANCE LEAGUE
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
| 1 | 1 | Ogilvy | Kimberly-Clark APAC, Levy Gorvy HK Project, Swire Properties HK Project | 82.4 | L.P.N Development Thailand | 80.3 | 244 |
| 2 | 2 | DDB | OPPO Singapore, PUB Singapore, LG Korea Project | 67.6 | 67.4 | 185 | |
| 3↑ | 4 | Wunderman Thompson | Boost India, Poonawala Finance India, EY India | 63.2 | Bayer OTC brands Global | 59.7 | 194 |
| 4↓ | 3 | Publicis | Beiersdorf Nivea Global, AXA Global, Sephora China, IPSA China, VIVO China Project | 56.4 | DS China | 54.9 | 204 |
| 5↑ | 6 | Dentsu | CitiPower, Powercor Australia, Charles Sturt University Australia, Patties Australia | 45.0 | Liby China | 41.9 | 355 |
| 6↓ | 5 | Digitas | GSK China Project, VISA China, Clubmed China | 39.7 | 39.7 | 99 | |
| 7 | 7 | Leo Burnett | Samsung Korea Project, Yili China, Nivea Korea | 39.3 | Samsung Australia | 33.4 | 160 |
| 8↑ | 10 | McCann Worldgroup | Bajaj Electricals India Project, Hanssem Korea Project, Jangsu Korea Project | 37.7 | Amway - Nutrilite China | 32.4 | 216 |
| 9↓ | 8 | BBDO | Demazin Australia, Gumtree Australia, Grab Philippines, Halza Singapore, Bumble India | 26.8 | Fonterra Brands Australia | 25.0 | 43 |
| 10↓ | 9 | Saatchi & Saatchi | Platinum Guild China Project, Yili - Guliduo China, Mars China Project | 23.6 | Mondelez India | 23.5 | 76 |
MEDIA AGENCY PERFORMANCE LEAGUE
Editor's note: After initial publication, R3 issued a revised media ranking. The corrected version is shown below. The change involved a Samsung Australia win, which was originally attributed to OMD but was actually won by Clemenger Media (which finished outside the top 10 and is not shown here). The constituents of the top 10 have not changed, but the order of the top four finishers has; the original version had the order as 1) Mindshare, 2) OMD, 3) MediaCom and 4) Wavemaker.
| RANK THIS MONTH | RANK LAST MONTH | AGENCY | RECENT WINS | ESTIMATED YTD WIN REVENUE (US$m) | RECENT LOSSES | ESTIMATED OVERALL YTD REVENUE (US$m) | NUMBER OF WINS |
| 1 | 1 | Mindshare | Royal Caribbean Cruises China, Volvo China Project, FoodPanda Taiwan Project | 84.6 | Allianz Ayudhya Thailand | 81.1 | 260 |
| 2 | 2 | MediaCom | Hotels.com Japan, Renault China, HSBC Sevens Series Singapore | 40.8 | Skechers India | 37.8 | 107 |
| 3↑ | 4 | Wavemaker | AXA Global, L'Oreal Philippines, China Mobile, Perfetti van Melle China | 61.9 | Danone Early Life Nutrition China | 37.2 | 94 |
| 4↓ | 3 | OMD | Australian Turf Club Australia, Beiersdorf India, Allianz Malaysia | 43.9 | Danone Waters China | 36.8 | 90 |
| 5 | 5 | Universal McCann | Dr Ci Labo Japan, Food Panda Philippines, Nomura Securities Japan | 33.0 | PPG Industries Inc. Australia | 31.2 | 68 |
| 6↑ | 7 | dentsu X | Maruti Suzuki India, Warner Bros Taiwan, Torrent Pharmaceuticals Limited India | 26.6 | iNova Taiwan | 24.5 | 226 |
| 7↓ | 6 | Spark Foundry | Danone Early Life Nutrition China, Danone Waters China, Robinson Department Store Thailand | 24.3 | CMC Markets Australia | 24.2 | 23 |
| 8 | 8 | Zenith | Hero MotoCorp India, Abbott China, Micron China, Taiwan, Japan, India | 26.7 | Abbott China | 23.8 | 35 |
| 9 | 9 | Charm Group | Volkswagen Group China, Chang Ba China | 12.5 | 12.5 | 3 | |
| 10↑ | 13 | Carat | Amarin Fair Thailand, Thonburi Bamrungmuang Hospital Thailand, Fiskars Group Taiwan | 29.3 | Royal Caribbean Cruises China | 11.7 | 186 |
TOP 10 APAC CREATIVE WINS (DECEMBER)
| AGENCY | ACCOUNT | AREA |
| CHE Proximity | Samsung | Australia |
| Leo Burnett | Samsung.com Project | Korea |
| Wieden + Kennedy | Cass | Korea |
| Wieden + Kennedy | Supercell | Japan |
| MullenLowe Group | Singapore NAVY | Singapore |
| Havas Worldwide | MTR Malls | Hong Kong |
| Havas Worldwide | REDOXON (Bayer) | Hong Kong |
| Hyland | Church & Dwight | Australia |
| Leo Burnett | Yili | China |
| Digitas | GSK Project | China |
TOP 10 APAC MEDIA WINS (DECEMBER)
Editor's note: After initial publication, R3 issued a revised list of the top 10 APAC media wins. The corrected version is shown below. The change involved the first listing, the Samsung Australia win, which was originally attributed to OMD.
| AGENCY | ACCOUNT | AREA |
| Clemenger Media | Samsung | Australia |
| Wavemaker | Perfetti van Melle | China |
| Zenith | Hero MotoCorp | India |
| dentsu X | Maruti Suzuki India Limited | India |
| OMD | Beiersdorf | India |
| Starcom | upGrad | India |
| Zenith | Abbott | China |
| Universal McCann | Dr Ci Labo | Japan |
| Universal McCann | Food Panda | Philippines |
| Initiative | Goodman Fielder | Australia |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
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