Naza Kia Malaysia appoints media and digital agencies

The appointment, made in late April, takes effect immediately. The scope of the assignment covers strategic planning, media planning and buying and digital services.

Shahneezam Mohd Noor, manager advertising and promotion, Naza Kia Malaysia, said, "TrapperMPG and Media Contacts have demonstrated deep understanding of the category. Their integrated agency model reflects the can-do attitude of the agency. The top management is also deeply involved in the day-to-day business.”

“K. Sivanathan, CEO of Trapper MPG, said, "Naza Kia has lofty ambitions for the brand in Malaysia. The client has thrown a challenge our way to get more Malaysians behind the wheel of Kia vehicles in 2011. We have been acting on a project basis planning and implementing media for the Kia brand for a while now. This development will help us to solidify communication strategies across the range of Kia vehicles.”

Dinesh Sandhu, country director Media Contacts Malaysia, said, "Digital strategy and media will provide the cut and thrust for the Kia brand as consumers have a myriad of choices in the today’s marketplace. As Naza Kia seeks to own a section of the Malaysian car market, the digital offering will seek to enhance the brand experience through all stages of the purchase funnel.”