The global logistics company will be the main sponsor of the Great Migrations showcasing on National Geographic and its HD channel which will debut on 7 November across Hong Kong, India and Southeast Asia, and is expected to reach an audience of over 130 million homes.
Great Migrations is the largest undertaking in the National Geographic Society's 120-year history.
It was filmed over two and a half years by a National Geographic team that travelled 670,000 kilometres across 20 countries and all seven continents.
The series tells a powerful story of survival, with never-before-seen footage and breathtaking images to reveal the life-and-death quest for survival millions of animals face in an ever-changing world.
Adding to the on-air sponsorship, UPS will be associated with the Great Migrations micro-site Natgeotv.com/asia/great-migrations across the same markets with co-branded banners and trailers.
The micro-site will feature a series of Great Migrations vignettes for consumers to take a sneak view of the efforts made behind the scenes in this magnificent production.
“As a logistics leader, UPS is proud to play our part in Great Migrations. As we observe nature’s migrations, we think about what it takes to help our customers move their goods,” said Peter Tan, brand communications and sponsorships director, UPS Asia Pacific Region.
Canon will join UPS to launch Great Migrations through on-air sponsorship in Southeast Asia.
"National Geographic Channel shares the same brand philosophy with Canon presenting spectacular documentary produced by its hallmark film-making standard and advanced technology," said Issei Morimoto, vice-president of consumer imaging and information products division for South and Southeast Asia at Canon Singapore.
Simeon Dawes, senior vice-president at Fox One Stop Media, said, “Great Migrations is National Geographic Channel’s largest programme series production to date and both UPS and Canon will be able to leverage their association with this unforgettable series to build their brands among a sophisticated, highly influential regional audience.”
National Geographic partners with UPS, Canon for largest production to date
ASIA PACIFIC - UPS and National Geographic Channel are teaming up to bring a new seven-hour experience, Great Migrations, to Hong Kong, India, the Philippines and Southeast Asia in November this year through major on-air and online sponsorships.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Just Published
40 Under 40 2024: Hajar Yusof, Naga DDB Tribal
Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.
Moo Deng says hands off unless you’ve washed up
Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.
The CMO's MO: Hyatt's APAC marketer on the power of ...
"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.
Trump’s victory isn’t just America’s crisis—it’s a ...
Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.