MTV goes 24-hours in Philippines

MTV Asia has gone on-air in the Philippines with a new, 24-hour

terrestrial channel, UHF 41.

The channel will be available first in Metro Manila, and thereafter in

key cities in the country.

It will also continue to be available throughout the Philippines on

cable.

Programming will be specifically customised for the local market,

including new shows such as MTV Mush, offering love songs and romance

tips from international and local artists.