MTV and StarHub partner for new music website

Employing social media community tools, the geo-targeted site offers users access into MTV’s library for music videos, live performances, exclusive news and interview clips, artist profiles, as well as the ability to connect with each other and purchase music through the newly revamped StarHub music store.

Users can also post videos to profiles on Facebook, Twitter and other key social networking sites; email clips directly to friends and embed them on their own websites and blogs. Fans can also customise their own playlists and share them with other users.

Users can also watch MTV Chart Attack videos at the StarHub Music Store and share their favourite songs on their newsfeed in Facebook and Twitter. They can get the latest music information including news, artist bios, events and promotions at the music store.

Ji Hee Nam, vice president, digital media, Southeast Asia, Greater China & Korea of MTV Networks Asia, said, “We’ve had a long-standing relationship with our audience in Singapore.  MTV Music is a new way of experiencing MTV though a platform, which fans are familiar with.  It allows them to share the experience with friend and rediscover their favourite artists.”

Stephen Lee, assistant vice president of integrated solutions at StarHub, meanwhile said, “Now, our music fans can simply discover their favourite artists’ music videos and news before buying DRM-free songs or choosing their Connecting Tones for their mobile phones. In addition, they can share this wonderful experience with their friends through Facebook or Twitter.”