Charlotte Rawlings
Feb 21, 2023

Mother creates sticker pack to make young Ukrainian refugees feel at home

The sticker pack features characters from the Ukrainian film 'Mavka. The Forest Song'.

Mother creates sticker pack to make young Ukrainian refugees feel at home

Mother has released a sticker pack to make displaced Ukrainian children feel more welcome in the UK.

The “Friendly faces” sticker pack features well-known characters from Ukrainian cartoons, including Mavka. The Forest Song, which was released at the end of last year.

“Friendly faces” aims to make moving to a new country less daunting by comforting the young refugees with something more familiar.

The sticker pack is free and available to order from friendly-faces.org.

The push follows Mother’s work with the BBC, when the shop helped create a crossover episode of Mavka. The Forest Song and popular UK children's TV show Hey Duggee.

“The welcome badge" featured a song where the characters greeted each other in English and Ukrainian.

The crossover episode ran across all Hey Duggee social channels, including YouTube, Facebook, Instagram and HeyDuggee.com, as well as CBeebies and BBC iPlayer.
 
Source:
Campaign UK

Related Articles

Just Published

17 hours ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

17 hours ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

18 hours ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

19 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.