Mosaic MediaHouse to operate QRBoards in 313@somerset

Three of these screens will be used specifically to broadcast sustainability messages to the mall's increasingly environmentally-aware youth, in line with its commitment to sustainability. This move is seen to complement its fleet of ongoing sustainability initiatives like collection of rainwater for irrigation and flushing of toilets, and energy-saving ‘standby’ features on escalators, amongst others.

Mosaic MediaHouse plans to expand the number of QRBoards in Singapore to include other lifestyle areas including malls, museums, shopping centres, restaurants, clubs and other public venues.

Gauthier Provost, director of operations at Mosaic MediaHouse said 313@somerset is a strategic venue for Mosaic and its clients, as the mall is one of the most popular shopping destinations on Orchard Road.

“With its prime location and excellent reach of approximately three million visitors a month, Mosaic is confident that advertisers and brands will soon be engaging consumers on the QRBoard digital network”, he added.

Amy Lim, general manager of 313@somerset, meanwhile supports the implementation of the QRBoards.

“We are definitely proud to be the first mall to provide interactivity of this level with our shoppers. As with the advancement of technology and ever-changing landscapes of shopping malls in Singapore, the utilisation of these QRBoards will engage our trendy and fashionable shoppers on an exciting new level and bring about an even greater shopping experience,” she noted.