
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
BEIJING - As the 'great migration' from traditional PC usage to mobile devices intensifies in China, marketers have every incentive to tap into an extensive rural and urban customer base. So why are they so slow to the game?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
EXCLUSIVE: Founder Tash Menon-Verheul steps into an advisory role as the creative agency enters a new phase of growth across APAC.
EXCLUSIVE: The digital marketing veteran, an alum of Tokopedia, Meta and Unilever, joins Godrej Indonesia as chief marketing officer effective May 1.
With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is overtaking B2B storytelling.
While personality cults around agency founders seem a relic of a less enlightened past, three experts argue that to break the rules and take back control, advertising needs at least a few larger-than-life figures.