MK2 Communications appoints O Poon as creative director

O Poon will work closely with Maurice Chan, founder and MD of MK2, for new business development in both HK and China, and oversee the creative department.

Poon has already started work on the second phase of branding campaigns for the agency’s Ricacorp Properties and Chief Securities’s accounts, which will roll out in Q4.

Poon is a familiar face in 4A creative agency circles. Most recently he was CD of DDB Hong Kong for nearly five years, crafting creative campaigns for local and international accounts including City of Dreams, China Construction Bank, Fortress, MTR, McDonald’s, Watson’s and Volkswagen.

Prior to that, other agencies that he has served include JWT, Ogilvy & Mather and Bates.

“There is more creative space and freedom working for a boutique agency, compared to 4A agencies, and it’s also more challenging as I need to oversee the whole creative process from beginning to the end,” said Poon.