Emily Tan
Jan 17, 2012

Mintel launches new offices in Kuala Lumpur, Mumbai and Singapore

ASIA-PACIFIC - US-based consumer research firm Mintel has opened three new offices located in Mumbai, Singapore and Kuala Lumpur, in addition to its established offices in Sydney, Shanghai and Tokyo.

Mintel launches new offices in Kuala Lumpur, Mumbai and Singapore

The launches were due to the rapid growth and increasing global relevance of the Asia-Pacific region, commented John Hore, managing director of Mintel Asia-Pacific.

"We are extending and expanding our coverage of India, Malaysia and Singapore—from greater report coverage and more breadth and depth to the industries covered. We see Asia-Pacific as a key area for the future and as such, we are now focusing significant investment in the region," he added.

With the launch of the new offices, Mintel now has ten offices worldwide.

The Singapore office, which opened on 1 January, will serve the firm's existing and new clients in Singapore, Thailand, Indonesia and the Philippines. It will be headed by Ian Wilson, general manager for Southeast Asia, while director of research, Matthew Crabbe (formerly of Access Asia) will oversee the Kuala Lumpur office. The office in Mumbai, which was launched last October, is led by Matthew Nelson, sales head of India.

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Monopoly Go! encourages friendship in first global ...

The star-studded campaign features Will Ferrell as Mr. Monopoly.

2 hours ago

McDonald’s lights up festive season with ‘satisfying...

The campaign was created by Leo Burnett.

12 hours ago

Purpose-led ads lead to sales uplift for two in ...

Campaign's global survey also showed one in five marketers was unable to measure the commercial impact.

23 hours ago

Creative Minds: Heidi Kasselman on how pretending ...

From winging an internship in Johannesburg to leading creative at Clemenger, Heidi Kasselman's unconventional path proves sometimes chaos is the best career plan.