SHANGHAI - French cosmetic brand L'Oreal is reported to have called a traditional and digital media pitch in China, and Mindshare, Optimedia and Carat are tipped to be pursuing the account.
A source close to the pitch told Campaign Asia-Pacific that the pitch meetings are scheduled for this month. Mindshare currently holds all of L’Oreal's traditional media plus online video digital media, which it took over from ZenithOptimedia last January. Optimedia is the current digital-media agency, but does not have the online video account.
The pitch is for media business in China only, and will cover all L’Oreal brands on the mainland, according to a source.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Notable achievements include leading VML through a momentous merger, helping to reel in big sales, and growing WPP’s ethnic and cultural diversity network by a mile.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
A raw, unflinching look at the illegal wildlife trade, starring Ray Winstone, will force you to confront the horrifying truth... and act.
In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, says Resonant's Ramakrishnan Raja—and it risks destroying the marque entirely.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
