optimedia
Publicis drops 'Optimedia' name in favour of Blue 449
The network's remaining Optimedia offices, and Australia's Match Media, will also take the name.
Ferrero assigns PHD to emerging market media
GLOBAL - Ferrero has appointed PHD for media duties in emerging markets following a six-month review that included five agencies.
Aegis Media names new Vizeum China CEO: Terrence Yung
SHANGHAI - Terrence Yung, recently the vice president of ZenithOptimedia China, joins Vizeum China as CEO. He came on board for the newly created role on 17 February.
China air pollution: A green opportunity for brands?
CHINA - With Beijing and Shanghai’s notoriously bad air pollution making international headline news, should brands begin incorporating the issue into their marketing strategies?
Optimedia retains US$400 million Mengniu media account in China
CHINA - ZenithOptimedia's Optimedia has fended off Starcom and Carat to retain the Mengniu media account in China, Campaign Asia-Pacific has confirmed with the agencies involved.
ZenithOptimedia China veteran and LVMH leader Terrence Yung to depart
SHANGHAI - Terrence Yung, who as vice-president of ZenithOptimedia China leads the LVMH account and is responsible for the agency’s internal operations, has resigned and will be leaving in February.
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