The Work
Kate Nicholson
May 16, 2011

Mercedes-Benz looks to consumers for innovation

SINGAPORE - Mercedes-Benz is celebrating its 125th anniversary this year with a 'First thoughts' contest to commemorate the invention of the first automobile and spur reinvention for the future.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

The untapped potential of OTT for Singapore marketers

1 The untapped potential of OTT for Singapore marketers

Unilever CEO: 'Spend on social will jump from 30% to 50%'

2 Unilever CEO: 'Spend on social will jump from 30% to 50%'

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

3 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

4 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

Why so many are leaving adland to embark on 'solopreneurship'

5 Why so many are leaving adland to embark on 'solopreneurship'

Havas and Moonfolks form media alliance in Indonesia

6 Havas and Moonfolks form media alliance in Indonesia

Coca-Cola media business contract lies between Publicis and WPP

7 Coca-Cola media business contract lies between Publicis and WPP

Too old for the party, too young to leave—the paradox of middle age in advertising

8 Too old for the party, too young to leave—the paradox of middle age in advertising

WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

9 WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

10 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Related Articles

Mercedes-Benz looks to consumers for innovation
May 13, 2011
Kate Nicholson

Mercedes-Benz looks to consumers for innovation

Laurent Thevenet leaves BBDO Proximity for RGA Singapore
Apr 28, 2015
Adrian Peter Tse

Laurent Thevenet leaves BBDO Proximity for RGA ...

Mercedes-Benz returns to scene of dramatic 1990 ad
Jun 1, 2018
Ad Nut

Mercedes-Benz returns to scene of dramatic 1990 ad

Daimler appoints Publicis for global Mercedes-Benz brief
Feb 14, 2018
Alex Brownsell

Daimler appoints Publicis for global Mercedes-Benz ...

Just Published

Former Dentsu APAC heads launch regional B2B marketing agency
1 hour ago
Rahat Kapur

Former Dentsu APAC heads launch regional B2B ...

EXCLUSIVE: Grove B2B will focus on APAC-wide advisory-to-activation, as the agency hopes to break the traditional legacy B2B model and deliver marketing-as-a-service underpinned by business results.

Washington Post chief communications officer Kathy Baird to resign
1 hour ago
Jess Ruderman

Washington Post chief communications officer Kathy ...

Baird announced in a memo to staff that she would be departing the company March 31.

Klick Health expands in APAC, acquires Ward6 Singapore
2 hours ago
Robert Sawatzky

Klick Health expands in APAC, acquires Ward6 Singapore

Deal brings together two independent health marketing agency majors, globally and locally.

Amazon Business ad turns Little Bo Peep into wool entrepreneur
10 hours ago
Alessandra Scotto di Santolo

Amazon Business ad turns Little Bo Peep into wool ...

Campaign was created by Joint.