Marketing News
Jenny Chan 陳詠欣
Jan 11, 2016

Mengniu veterans set out to be the 'Muji of yoghurt'

GUANGZHOU - Tired after years of "ups and downs" in the China dairy industry, a group of colleagues have left Mengniu and started fermenting their own yoghurt brand, which aims to overcome consumer concerns about safety with an 'Honest' approach to the food's health benefits.

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