Ambar Brahmachary, CEO of Y&R for Asia-Pacific, said: “Vishal is a very fine CEO. He has vast experience in creative and strategic planning and is especially sound with strategy, which is really important.”
Brahmachary also said that Mehta’s appointment follows the appointment of Sachin Ambekar as the ECD for Y&R Jakarta a few months ago. Prior to joining Y&R Ambekar was the creative director at BBDO Malaysia and has also worked with Dentsu Singapore and TBWA.
“Indonesia is a high-growth market and clients are very bullish there. It has been witnessing growth of four per cent currently, and this is an opportune time to strengthen the team in the country. Everywhere we are present we are making sure that there are strong partnerships between the creative and the agency head,” added Brahmachary.