Staff Reporters
May 22, 2012

Medibank appoints Whybin TBWA Melbourne

AUSTRALIA - Private health insurance fund Medibank has picked Whybin TBWA Melbourne as its creative agency following a competitive pitch with BMF, DDB and incumbent agency George Patterson Y&R.

Medibank appoints Whybin TBWA Melbourne

Chris Caroll, general manager of marketing and group brand commented, "Medibank is going through an exciting transformation from health insurance to health assurance. Whybin\TBWA Melbourne presented the most insightful, creative and integrated approach during the pitch process, which complements our new direction."

Carroll expressed his gratitude to GPYR and integrated agency BoilerRoom Communications for work over the years. "Medibank has worked with George Patterson Y&R on a number of campaigns over the past few years, which has been a positive and results-driven relationship. BoilerRoom has worked on supporting the diversified business and other operational elements of our marketing with great insight and professionalism."
 
Campaigns GPYR has done for Medibank over the years include the current one, "The insurance your health deserves" and the Letters series of adverts, which were supported by BoilerRoom. 
Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Creative Minds: Jereek Espiritu pushes his ideas to ...

An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.

1 day ago

UM launches Full Colour Media with a focus on ...

Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.

1 day ago

Campaign Global Agency of the Year Awards 2024: ...

With the final entry deadline for Agency of the Year Global fast approaching, we speak to judges who share their views on the biggest opportunities and challenges for 2025, and what they hope to see in winning entries.

1 day ago

The 'laziest influencer' makes cleaning effortless—l...

S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.