Angelia Seetoh
Feb 18, 2011

Media Monitors acquires Brandtology

SINGAPORE – Media Monitors has acquired a majority stake in research firm Brandtology.

John Croll, CEO, Media Monitors with Eddie Chau, CEO, Brandtology
John Croll, CEO, Media Monitors with Eddie Chau, CEO, Brandtology

The company, which was established in 2008, serves some of biggest firms across Asia-Pacific, Europe and North America.

The acquisition, according to Brandtology CEO Eddie Chau, is a “positive one”, and sees a synergy between the companies that should benefit clients.

Chau said that Media Monitors and Brandtology will embark on a joint marketing approach while providing holistic media analytics services.

He said: “Our sales network is now bigger and we’ll now serve 5,000 clients. Media Monitors and Brandtology will come together to draw deep media insights from a whole range of media, from traditional to digital. What we are able to offer now is a very unique service.”

Operations and processes will remain much the same at Brandtology. There are no changes to the management structure, with Chau remaining in charge of the company. He said: “No one has left following the acqusition, and in fact, we’ll keep hiring because we need more people.”

Related Articles

Just Published

1 hour ago

Devi Attamimi to lead Hakuhodo International ...

The leadership change comes as HIID aims for accelerated growth which could include acquisitions

1 hour ago

Taboola introduces a ‘reimagined approach’ to ...

With the launch of Realize, CEO Adam Singolda wants Taboola to move past its origins in native advertising to focus on the entire performance landscape.

7 hours ago

Should brands try to be 'besties' with GenZ?

Pandering to GenZ by ‘meme-jacking’ will not help brands if they do not compensate and credit creators, says Bob Gold & Associates’ Albert Heape

8 hours ago

BBC launches review of $76 million media planning ...

Incumbent Havas Media Network has handled the account ever since 2015.