Mazda hires UP BrandBuzz after seven-way pitch

The pitch for the multi-million dollar through-the-line account took place in December with UP being appointed on 6 January.

“We’ve always wanted a big car account and are over the moon that we won Mazda, especially given the competition we faced,” said Anand Vathiyar, managing director of UP. “The clients sound very progressive with a genuine appetite for change so we can’t wait to roll out our ideas and initiatives. Time to buckle up and hit the road.”

UP currently handles advertising responsibilities for the Ministry of Education, Singapore Customs, Tiger Balm and recently launched campaigns for Schick, Epson and a global television commercial for the Make-a-Wish Foundation. 

The authorized distributor of Mazda vehicles, parts and accessories is Mazda Motor Singapore, which was incorporated in 1990. The company provides warranty maintenance for new cars and repair services.

Mazda’s global sales volume for the fiscal year 2008 was 1.261 million units, exceeding the full year sales projection announced in February by 21,000 units. The company’s website claims that “this positive result was due to market share that has been improved or maintained in major markets because of a competitive product lineup.”