SHANGHAI - Yinling Lin (林燕灵) has joined Maxus Shanghai as general manager for the agency's international business unit.
Prior to joining Maxus, she was at OMD Shanghai and Zenith Shanghai for three and six years, respectively.
In her new role, she directly reports to Leon Chen, Maxus China COO, and will be responsible for managing and developing all multinational-corporation accounts at both regional and global levels.
Maxus' key international clients in China include UPS, Union Pay and Air France.
Lin takes over from Madelene Ortega, who left the media agency in June 2015 for Facebook, based in Singapore.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.
Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.
With the final entry deadline for Agency of the Year Global fast approaching, we speak to judges who share their views on the biggest opportunities and challenges for 2025, and what they hope to see in winning entries.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
