SHANGHAI - Yinling Lin (林燕灵) has joined Maxus Shanghai as general manager for the agency's international business unit.
Prior to joining Maxus, she was at OMD Shanghai and Zenith Shanghai for three and six years, respectively.
In her new role, she directly reports to Leon Chen, Maxus China COO, and will be responsible for managing and developing all multinational-corporation accounts at both regional and global levels.
Maxus' key international clients in China include UPS, Union Pay and Air France.
Lin takes over from Madelene Ortega, who left the media agency in June 2015 for Facebook, based in Singapore.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Enter this prestigious awards—now in its ninth year—to recognise leading event and marketing professionals.
As China’s economic outlook dims and consumer confidence falters, global advertisers face a tough decision: Keep waiting for a rebound or shift focus to more reliable markets?
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Leo Burnett Australia, Saatchi & Saatchi Australia, and Publicis Worldwide Australia are among the agencies who have severed ties with the publication triggered by a male-dominated 'Work 2024' feature.
Mindshare, Atomic 212°, Suzanne Grae, Stan, FCB Interface, McCann Worldgroup, and more in our weekly roundup of people moves and account wins.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
