Emily Tan
Mar 16, 2016

Maxis appoints two new agencies to creative roster, leaves Ogilvy

KUALA LUMPUR - Maxis Malaysia has selected IPG Mediabrands-owned content arm Ensemble and Kingdom Digital as its creative brand and digital agencies, respectively, following a pitch announced in January this year.

Maxis appoints two new agencies to creative roster, leaves Ogilvy

The two agencies join Leo Burnett and APD (formerly Next Digital) as the telco's creative roster agencies. Leo Burnett will continue to handle all product marcomm briefs and APD will manage all of Maxis' web and social properties, confirmed Sulin Lau, head of marketing at Maxis. 

It's understood that the pitch was a small one and involved incumbent agencies Ogilvy & Mather and Leo Burnett, which were appointed to the account in 2014

Ensemble has been handling content work for Maxis on a project basis. Recent campaigns it has worked on include a tie-up between Waze and Maxis, and the Kongsi Home Project for Chinese New Year. 

“We’ve been working with Maxis on projects for the past six months, and every interaction was a giddy dose of collaboration and creativity," said Chan Woei Hern, ECD of Ensemble Worldwide. "The energy and enthusiasm definitely comes out in the work we’ve done and the work you’ll see in the future."

Maxis' media agency of record is Mediabrands-owned Initiative, which won the telco's media account off 10-year incumbent Mindshare. According to Nielsen’s Adex report, Maxis annual spending is reported to be around RM321 million (about US$72 million).

 

Source:
Campaign Asia

Related Articles

Just Published

11 hours ago

Oat-of-here: Oatly’s top creative exits—with one ...

Oatly’s global chief creative officer John Schoolcraft quietly ended his tenure nine months ago—and is rather pleased no one noticed.

11 hours ago

Move and win roundup: Week of March 31, 2025

The shop has tapped award-winning industry veteran Kazuya Nakajima as its new executive creative director.

11 hours ago

Yahoo appoints Josh Line as CMO to revitalise brand

Line joins from Paramount and is expected to help Yahoo regain cultural relevance and strengthen its presence in the digital landscape.

11 hours ago

Hakuhodo appoints new president & CEO for Hakuhodo ...

Effective April 1, Akihiko Imai takes the helm as president and CEO of Hakuhodo International, succeeding Shuntaro Ito as the agency pushes forward with its mid-term business plans.