Jane Leung
Jul 30, 2010

Matt Eastwood moves to DDB New York as chief creative officer

SYDNEY - Matt Eastwood (pictured), national executive creative director and deputy chairman of DDB Australia, is moving to the agency's New York office as chief creative officer.

Matt Eastwood moves to DDB New York as chief creative officer

Eastwood is the mastermind behind ‘There's nothing like Australia' for Tourism Australia. He has spent the past four years at DDB Australia, and will continue to lead the Sydney creative team for the next three months before leaving.

Beginning his career with stints at DDB and Saatchi & Saatchi in Sydney, Eastwood became a partner and founding creative director of M&C Saatchi Melbourne in 1996.

In 2001, co-founder of M&C Saatchi Maurice Saatchi caused a stir in Britain by naming Eastwood, an Australian, as executive creative director of the newly established M&C Saatchi London. By 2003, he was appointed chairman and executive creative director of M&C Saatchi New York, and a year later became chief creative officer at Y&R.

Eastwood re-joined DDB Australia in 2006 to take up his current post. During his time at DDB, the agency won AdNews NSW Agency of the Year, Creative Network of the Year and Employer of the Year, B&T Agency of the Year, Campaign Brief Agency of the Year and was named Australian Creative's Hotshop. He is also a regular at international award shows Cannes Lions, Clio and One Show.

Major clients that have gone under his creative lead include McDonald's, ANZ, Cadbury, Schweppes, Campbell's, Xerox, Krug, Foster's, Reuters, Natwest Bank, BMW, Toyota and Samsung.

 

Source:
Campaign Asia

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