Marketing Analysis
Byravee Iyer
May 8, 2015

MasterCard's CMO on refreshing a 'Priceless' platform

GLOBAL - It’s tempting to take a 17-year-old brand platform and overhaul it, but MasterCard CMO Raja Rajamannar is too smart to mess with a legendary concept, so instead he is evolving the 'Priceless' campaign.

Raja Rajamannar is pushing the 'Priceless' positioning to create financial inclusion

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