Staff Reporters
Jan 14, 2020

Marriott International names new APAC sales and marketing head

Peggy Fang Roe departs for a global role based in the US.

L-R: Peggy Fang Roe, Bart Buiring
L-R: Peggy Fang Roe, Bart Buiring

Marriott International has appointed Bart Buiring as chief sales and marketing officer for APAC, based in Hong Kong. He replaces Peggy Fang Roe, who held the same title since 2013 and has now been promoted to a newly created, US-based role as global officer for customer experience, loyalty and new ventures.

Both changes were effective January 1.

Buiring was previously chief operations services officer for APAC—the same role Fang Roe held before she became chief sales and marketing officer for the region. Buiring will oversee Asia Pacific consumer strategy, including brand management, marketing, sales and distribution, revenue management, loyalty, customer experience, digital and communications. 

In her new role, Fang Roe will be responsible for orchestrating the end-to-end guest experience and the development of new ventures to accelerate customer engagement, including the continued growth of Marriott Bonvoy, the company said.

In addition, the company said it had promoted Rajeev Menon to president of Asia Pacific (excluding Greater China) and Henry Lee to president of Greater China.


Peggy Fang Roe in Campaign:

The Asia-Pacific Power List: The region's most influential brand marketers
December 2018
Fang Roe is on our first list of Asia-Pacific’s 50 most influential brand marketers, as chosen by the editorial team at Campaign Asia-Pacific.

"It could have happened to a lot of people": Marriott exec on China-site shutdown
April 2018
Marriott's most senior Asia marketer opens up about the hotel chain's recent troubles in China, the future of guests' data and why women can be their own worst enemies in business.

How brand in-house marketing teams in Asia have changed this decade
December 2019
In-house marketing teams need different skill sets than in the past, driven largely by the increased focus on data and technology.

Source:
Campaign Asia

Related Articles

Just Published

12 hours ago

40 Under 40 2024: Eddie Morton, Sandpiper

Leveraging his journalism and communications expertise, Morton has propelled Sandpiper’s health to new heights, earning three promotions in three years.

13 hours ago

Biti's Hunter 'steps forward' in new branding campaign

REBRANDING EXERCISES: The Vietnamese footwear brand taps Dentsu Redder to resonate with a new generation through its new streetwear-inspired offering.

14 hours ago

Top Chinese snack company faces regulatory scrutiny ...

China’s premium snack giant Bestore is under regulatory scrutiny after influencers exposed labeling inconsistencies. The publicly listed brand has a presence in 15 countries.

15 hours ago

Move and win roundup: Week of November 4, 2024

In this week's roundup, Moët Hennessy ANZ appoints Nausicaa Charrier as its new marketing director, Third Avenue Consulting and Superdream strengthen their leadership teams. Read about the latest appointments, business wins, and leadership changes across the industry.