News
Adrian Peter Tse
Feb 3, 2015

Marketer demands for 'strategy' misguided: Panel

HONG KONG - With the Marketer’s Outlook study highlighting concerns for marketers in 2015, Ruth Rowan, CMO at BT, and Paul Groves, former CMO of AIA Group, shared their insight on agency-client challenges yesterday in an event in Hong Kong between the Marketing Society, Campaign Asia-Pacific and Ipsos.

Ruth Rowan (left), Paul Groves.

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