Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Feb 3, 2015
Marketer demands for 'strategy' misguided: Panel
HONG KONG - With the Marketer’s Outlook study highlighting concerns for marketers in 2015, Ruth Rowan, CMO at BT, and Paul Groves, former CMO of AIA Group, shared their insight on agency-client challenges yesterday in an event in Hong Kong between the Marketing Society, Campaign Asia-Pacific and Ipsos.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
Feb 10, 2015
2015 Marketers' Outlook: It's never been more ...
Dec 2, 2024
Ipsos confirms Kantar Media takeover talks
Sep 12, 2024
Asia-Pacific Power List 2024: Stuart A Spencer, AIA
Aug 20, 2024
Low awareness among Indians about generations’ ...
Just Published
1 day ago
Creative Minds: Gian Nealega is a believer in the ...
Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.
PROMOTED
1 day ago
How YouTube turbocharges brand-creator partnerships
From long-form to Shorts, YouTube offers a powerful ecosystem where creators and brands can co-create stories that resonate—and drive real impact. Here’s how marketers can harness that full potential.
1 day ago
Women to Watch 2024: Shilpa Sinha, McCann Worldgroup
Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.
1 day ago
M&A deals continued to decline in 2024: COMVergence
Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.