Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Sep 21, 2020
Luxury labels must avoid the sales promotion trap to survive
Companies greatly underestimate the damage that promoting a luxury brand can cause, with many brands assuming that the only way to survive in the short term, is to lower prices.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
Jul 13, 2021
What’s Burberry’s Next Step in China?
Oct 22, 2020
Four new ways of marketing luxury In China
Just Published
3 hours ago
Women to Watch 2024: Shilpa Sinha, McCann Worldgroup
Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
4 hours ago
Former McDonald's marketer Eugene Lee joins Chagee ...
Earlier this month, the Chinese milk tea brand's Nasdaq debut boosted its valuation to US$5.95 billion.
5 hours ago
The ‘unflushables’: Sydney Water prints PSAs on ...
A new campaign hits toilet cloggers in Sydney at the scene of the crime, via messaging on toilet rolls. What does Ad Nut make of all of this roll-play?
+1.jpg&h=268&w=401&q=100&v=20250320&c=1)
5 hours ago
100 days in, how are Trump’s tariffs reshaping ...
SOUNDING BOARD: As the ongoing US tariffs fuel uncertainty across global trade and regional growth, Campaign asks brand and agency leaders across Asia about how they're rethinking priorities and preparing for a more volatile future.