Jenny Chan 陳詠欣
Nov 19, 2015

Lowe China leadership rejig: Kitty Lun, Fanny Yum, Eddie Wong

GREATER CHINA - Mullen Lowe Group has confirmed leadership changes at Lowe China following speculation since last week, including the departure of chairman/CEO Kitty Lun, the promotion of MD Fanny Yum to CEO and the appointment of Eddie Wong as CCO.

Fanny Yum
Fanny Yum
Lun will bid farewell to Lowe in January next year to join Facebook as the Greater China head of Creative Shop (Facebook's in-house agency). She will be returning to Hong Kong, while Fanny Yum, who has been with Lowe China for more than five years, is promoted to CEO.
 
In her new role, Yum will relocate to Shanghai and be responsible for managing the Lowe operations across China: Shanghai, Beijing and Hong Kong.
 
Meanwhile, Eddie Wong has been appointed as CCO. Prior to joining Lowe, Wong gained creative experience at DraftFCB and Innocean in a career spanning three decades.
 
Yum and Wong will work alongside Lowe China's chief strategic officer Baiping Shen, with a remit to build on the existing creative excellence of the agency and expand it for future success. In 2014, Lowe China's ‘Human traffic signs’ for Shanghai General Motors was one of the most awarded Chinese creative campaigns.
 
 
Source:
Campaign Asia

Related Articles

Just Published

12 minutes ago

Time to Nike-ify DEI

Why we need to rescue the concept of 'merit' from being solely a Trump card.

8 hours ago

Starbucks APAC VP Samuel Fung steps down

The former VP of Product and Marketing is a two-time Campaign Power List honoree. He exits the role after nearly 12 years with the company.

10 hours ago

Can ads make us feel something, even if they can’t ...

The best ads are not just about sales; they resonate deeply with consumers, says the co-founder and creative director of Itch.

10 hours ago

Santander on its shift to one global agency, why it ...

Bank has been rethinking its $1 billion-a-year spend on advertising and communications to drive consistency and effectiveness in age of AI.