GUANGZHOU - CC&E, a leading local agency with offices in Guangzhou and Shanghai, has launched a new company to handle digital business.
The new company, Xi Yi (喜邑互动广告有限公司), was founded through a restructure of CC&E's digital division. One of Xi Yi's biggest clients is Mbaobao, an online retailer selling bags. Soap and detergent powder manufacturer Nice Group, an existing client of CC&E, has also tasked Xi Yi with its digital business.
"Xi Yi will not only help traditional brands navigate online communications, but also help local e-commerce start-ups grow," said Lu Xi, CC&E's chairman of the board.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Revenue jumped 8% as Alibaba's AI-driven strategy paid off. A surge in investor confidence has sent its share price soaring over 60% since the start of the year.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Can creativity truly be compressed? Former Cheil Australia MD Mark Anderson, now at Five by Five Global, is betting big on AI with a new seven-hour sprint model to find out.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
'Do Big Things' will empower brands to take risks, make noise, and tackle the world's biggest problems with bold solutions, says global CEO Nancy Reyes.
Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
