GUANGZHOU - CC&E, a leading local agency with offices in Guangzhou and Shanghai, has launched a new company to handle digital business.
The new company, Xi Yi (喜邑互动广告有限公司), was founded through a restructure of CC&E's digital division. One of Xi Yi's biggest clients is Mbaobao, an online retailer selling bags. Soap and detergent powder manufacturer Nice Group, an existing client of CC&E, has also tasked Xi Yi with its digital business.
"Xi Yi will not only help traditional brands navigate online communications, but also help local e-commerce start-ups grow," said Lu Xi, CC&E's chairman of the board.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
With over 170 million users and seven million businesses bracing for impact, the looming ban is similar to TikTok’s struggles in APAC—from outright bans in India and Nepal to restrictions in Australia and New Zealand.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
"We were the same folks, the same award-winning team, just with a new name. But being indie was somehow synonymous with 'cheap' in the market. Seven lost pitches, six on price, it was a rude awakening," writes Moonfolks’ Anish Daryani.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Less than a week before President-elect Trump takes office, X doubles down on legal war against advertisers with plans to expand its antitrust lawsuit.
Winning at Spikes in its first year of operation increased confidence and morale at China-based independent agency Banana Balloon.
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
