Mehydene will be responsible for overseeing several of the firm’s accounts including Audi, Asia Pacific Breweries and Emirates.
She has over 10 years’ experience in the industry, with previous stints at Y&R and Rapp where she developed campaigns for Land Rover, Air France, MasterCard, Unilever, Carling and Harvey Nichols.
She will report to Craig Mapleston, managing director of Iris Singapore, who noted, “Mehydene not only totally gets Iris, but she embodies the Iris spirit – creative, focused, fearless, likeable and not afraid to do things differently to get great results.”
Mehydene’s appointment marks Iris Singapore’s third hire over the past month, with Lawrence Stevenson coming in as senior creative and Kim Lim joining the company as producer.
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