Lifestyle Asia is currently a lifestyle online publication with a circulation of 3,000 subscribers in the Philippines. The content targets affluent professionals between 20 and 40 years old.
“The biggest challenge is reaching out to the right target audience at the initial stage of the launch. If we can reach the early adopters of Manila it will, based on experience, organically grow the traffic towards the premium audience,” said Sebastian Svensson, the partner of Lifestyle Asia. Svensson is aiming to attract 10,000 subscribers in the Philippines by the end of this year.
The magazine focuses on fashion, wining and dining, nightlife and high-end brands and products. Thinline is tasked with below-the-line duties and creating a buzz for the publication through event sponsorships and work in premium nightclubs, restaurants and lounges.
The marketing effort is due to launch in September. Svensson said there are plans to expand the magazine title into China and other parts of Southeast Asia.
Lifestyle Asia was founded in 2005 and is headquartered in Hong Kong. The magazine also has offices in Singapore, Bangkok and Manila. The online magazine title has 90,000 unique visitors and 55,000 newsletter subscribers in the region.
Thinline is a local-boutique agency currently with a client portfolio that includes Ray-Ban, Canon, Miu Miu, Prada accessories and Shanghai Tang.
“The biggest challenge is reaching out to the right target audience at the initial stage of the launch. If we can reach the early adopters of Manila it will, based on experience, organically grow the traffic towards the premium audience,” said Sebastian Svensson, the partner of Lifestyle Asia. Svensson is aiming to attract 10,000 subscribers in the Philippines by the end of this year.
The magazine focuses on fashion, wining and dining, nightlife and high-end brands and products. Thinline is tasked with below-the-line duties and creating a buzz for the publication through event sponsorships and work in premium nightclubs, restaurants and lounges.
The marketing effort is due to launch in September. Svensson said there are plans to expand the magazine title into China and other parts of Southeast Asia.
Lifestyle Asia was founded in 2005 and is headquartered in Hong Kong. The magazine also has offices in Singapore, Bangkok and Manila. The online magazine title has 90,000 unique visitors and 55,000 newsletter subscribers in the region.
Thinline is a local-boutique agency currently with a client portfolio that includes Ray-Ban, Canon, Miu Miu, Prada accessories and Shanghai Tang.
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