Staff Reporters
Jan 18, 2013

Lewis PR eyes China, Indonesia, South Korea as part of 10-office expansion plan

GLOBAL - Lewis PR has announced it intends to expand to 10 additional markets worldwide within the next two years, starting with India this month and with China, Indonesia, and South Korea on its list.

Andres Wittermann
Andres Wittermann

The plan focuses on key growth countries including the BRIC (Brazil, Russia, India, China) and MIST (Mexico, Indonesia, South Korea, Turkey) nations.

Recruitment of new leaders for these offices is already underway, and the agency said it expects to announce at least two more new offices in the current quarter.

The new Bangalore office, headed by Cijo Mathew as senior account manager, joins existing Asia-Pacific locations in Singapore, Hong Kong and Australia.

“We will focus on the markets of greatest interest for our clients," said Andres Wittermann, executive vice-president for the EMEA and APAC regions. “We are seeing demand for these high-growth markets from our existing client base." The expanding footprint will provide new opportunities for staff members, and the agency will use international secondments to "help with the rapid alignment of best practice across all new offices", according to the agency.

The employee-owned agency also said it has launched initiatives to drive organic and inorganic growth across the globe, including acquisitions, senior recruitment and additions to its global services portfolio. 

Chris Lewis, CEO, said that despite uncertainties about the global economy, "now is the time to invest” in order to build on the agency's 17 years of growth.

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Documentary on McCann copywriter Ilon Specht makes ...

Specht is behind the iconic L’Oréal slogan, ‘Because I’m Worth It’ created during the ‘Mad Men’ era.

1 day ago

Why it's a great time to be an indie right now

Brands are searching for faster, nimble agencies that really understand the nuances of cultural behaviour.

1 day ago

Publicis scoops Coca-Cola media in North America

WPP has lost the account after a closed review.

1 day ago

A tale of two holding companies: WPP and Publicis

WPP’s loss of the Coca-Cola North America media biz to Publicis is a wake-up call for the former to beef up its media capabilities.