Winning Census is a great way to start the year. Census will help determine the future of Australia and we are really excited to be a part of that,” said Todd Sampson, CEO of Leo Burnett Sydney.
Head of the ABS Census Programme Paul Lowe said, "We are very excited about the partnership with Leo Burnett and really look forward to working with them. The Census is the ABS' largest and most important statistical collection, and the advertising campaign we will develop with Leo Burnett will be vital for its success.”
The next Census, Australia’s 16th, is planned for the night of 9 August 2011.
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