Minnie Wang
May 14, 2021

Legendary Hong Kong theatre becomes a cultural icon again

INSPIRATION STATION: An exhibit by a real estate developer celebrates the 1950s grandeur of a 1400-seat movie house now slated for redevelopment as a cultural landmark.

Legendary Hong Kong theatre becomes a cultural icon again

A one-month exhibition titled 'Discover the State Theatre in All of Us' has received an overwhelming response in Hong Kong since its opening in April and has now been extended until 16 May by the organiser, Culture for Tomorrow (a non-profit organisation founded by New World Development).

The exhibit lets visitors experience a taste of what the State Theatre, a 68-year-old cultural landmark in the city's North Point neighbourhood, was like in its heyday. The 1400-seat theatre, which closed in 1997 after a 1995 fire, narrowly avoided destruction and has been designated a historical building. New World has slated it for a multibillion-dollar redevelopment plan that will see it reopen as a cultural landmark in 2026. 

Invitations for the exhibition, full of artefacts from the theater's past, have been fully booked in advance. And on Instagram, the theater's parabolic rooftop exoskeleton structure, also known as the "flying trusses," has become a trendy spot. 


Entering the lobby, exhibit visitors choose their seats from a piece of the traditional floor plan of the theatre and receive vintage-style movie tickets. Then, they enjoy an immersive experience inside the world of the State Theatre and its predecessor, the Empire Theatre, dating back to when North Point was referred to as "little Shanghai" in the 1950s. 

New World Development presented the pop-up exhibition, which will soon move to another New World property, K11 Musea, as conservation work begins at the theatre itself. "The State Theatre will return as a new cultural performing arts landmark," said Adrian Cheng, CEO of New World Development and the founder of Culture for Tomorrow. 

 
You've arrived at Inspiration Station, a weekly look at imaginative and artistic work from creators of all kinds across Asia-Pacific. Or sometimes, we might ask a creative about what they're inspired by outside of work. Step off for a minute to recharge your creative batteries and find inspiration for that next big idea of yours further down the track.

 

Source:
Campaign Asia

Related Articles

Just Published

19 hours ago

Alibaba pledges 'aggressive' AI investment, reports ...

Revenue jumped 8% as Alibaba's AI-driven strategy paid off. A surge in investor confidence has sent its share price soaring over 60% since the start of the year.

20 hours ago

Five by Five Global to deliver AI-powered campaigns ...

Can creativity truly be compressed? Former Cheil Australia MD Mark Anderson, now at Five by Five Global, is betting big on AI with a new seven-hour sprint model to find out.

1 day ago

BBDO launches new global vision to focus on bolder ...

'Do Big Things' will empower brands to take risks, make noise, and tackle the world's biggest problems with bold solutions, says global CEO Nancy Reyes.

1 day ago

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.