Benjamin Li
Feb 15, 2011

Langham Hotels searches for the world's most romantic proposal

HONG KONG - Jumping on the bandwagon of the media buzz surrounding the impending nuptials of HRM Prince William and Kate Middleton, Langham Hotels and Resorts has launched an online contest in search of the world’s most romantic proposal.

Langham Hotels run the World's most romantic proposal digital campaign
Langham Hotels run the World's most romantic proposal digital campaign

The online campaign, launched on Valentine’s Day, is asking wannabe grooms or potential brides to upload a minute-long video of their proposal (real or imagined) at a dedicated website and link it back to Facebook.com or Kaixin.com.

The entry can be either a videoblog or a video of the actual marriage proposal.

10 finalists will be selected in May to share how they would spend their prize worth US$40,000, discovering the most romantic places in eight Langham locations across the world.

The winning prize consists of one million frequent flyer miles and a two-night stay at each of the eight Langham destinations. The group’s signature afternoon tea experience and airport transfers are also included. 

The eventual winner will be given the opportunity to bring their story to life with a romantic journey of a lifetime and a stay at Langham luxury hotels on four continents, shared in a video blog from June to December.

"Heirtage and romance have always been the authentic Langham experience since 1865," said Sean Seah, director of e-commerce at Langham Hospitality Group. “Professing undying love is one of life’s most romantic moments and it’s even better when the drama is captured on video to be shared with everyone."




Source:
Campaign China

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