Staff Reporters
Jun 19, 2019

'Kupu' translates to bronze in Digital Craft

2019 Cannes Lions winners for Digital Craft: Colenso BBDO's app that provides Māori words for objects in the real world won the APAC region's lone award in this category.

'Kupu' translates to bronze in Digital Craft

What's the Māori word for 'Bronze Lion'? Colenso BBDO's 'Kupu', an app that promises users the ability to 'Take a picture, learn a language', won a bronze in the Industry Craft category Tuesday night at Cannes Lions 2019.

The award was the only one for APAC work in the category, which yielded 23 awards globally, including a Grand Prix for 'Address the future' by Virtue Copenhagen on behalf of Carlings.

See all our Cannes Lions 2019 award coverage.

 

 

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Oat-of-here: Oatly’s top creative exits—with one ...

Oatly’s global chief creative officer John Schoolcraft quietly ended his tenure nine months ago—and is rather pleased no one noticed.

4 hours ago

Move and win roundup: Week of March 31, 2025

The shop has tapped award-winning industry veteran Kazuya Nakajima as its new executive creative director.

4 hours ago

Yahoo appoints Josh Line as CMO to revitalise brand

Line joins from Paramount and is expected to help Yahoo regain cultural relevance and strengthen its presence in the digital landscape.

4 hours ago

Hakuhodo appoints new president & CEO for Hakuhodo ...

Effective April 1, Akihiko Imai takes the helm as president and CEO of Hakuhodo International, succeeding Shuntaro Ito as the agency pushes forward with its mid-term business plans.