Korean variety TV show Infinity Challenge advertise in New York

Until the end of December, this ‘Bibimbap’ (a signature Korean rice dish with a mix of fresh vegetables and meat) commercial for Infinity Challenge is airing twice every hour for 48 days in Times Square.

The commercial is inspired by Seoul’s famous ‘Nanta’ performance. The ad involves 200 students from Seoul Arts University plus Nanta performers and production members of Infinity Challenge.

Besides popularising the show with an international appeal, the 30-second commercial aims to showcase Korean culture through Tae kwon do, tradition Korean dances and music.