SEOUL – The Korea Development Bank (KDB) has called a pitch for its creative and media business in the domestic market, believed to be worth around US$14 million.
Four agencies are understood to be competing for the business, including incumbent SK Marketing & Company (SK M&C), Dentsu, Innocean and TBWA.
The pitch is slated to be held on 15 March. The KDB positions itself as a "pioneer" in helping raise Korea's standing as a leading global economy.
The government-owned KDB operates a network of 40 branches in Korea and seven abroad. Subsidiaries include KDB Capital, KDB Asset Management Corporation and Daewoo Securities.
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