SEOUL – The Korea Development Bank (KDB) has called a pitch for its creative and media business in the domestic market, believed to be worth around US$14 million.
Four agencies are understood to be competing for the business, including incumbent SK Marketing & Company (SK M&C), Dentsu, Innocean and TBWA.
The pitch is slated to be held on 15 March. The KDB positions itself as a "pioneer" in helping raise Korea's standing as a leading global economy.
The government-owned KDB operates a network of 40 branches in Korea and seven abroad. Subsidiaries include KDB Capital, KDB Asset Management Corporation and Daewoo Securities.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=268&w=401&q=100&v=20170226&c=1)
With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.
Presenting the first crop of our annual roundup of LNY advertising from 2025.
As the industry grapples with the Omnicom-IPG merger, The Effectiveness Partnership's Warwick Cairns and Gurdeep Puri question why agency mega-groups seem intent on stifling creativity and extinguishing the very spark clients value most.
Sutha, formerly president and global chief client officer at McCann Worldgroup New York, will now helm Publicis Groupe’s creative, media, and data operations in Malaysia. His appointment takes effect January 20.
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
