Konica Minolta launches digital campaign for new bizhub

The campaign, developed by i-DAC, was launched last month and will run until end of the year across Singapore, Malaysia, Vietnam, Philippines and Thailand. It is a pure digital cost per acquisition (CPA) campaign.

“The brief from Konica Minolta was very precise,” Kyosuke Matsui, business director at i-DAC, said. “This required us to look at result-driven digital solution that delivered on some key metrics: awareness, engagement, lead generation.”

The campaign serves to communicate the multi-functional touchpad of bizhub's latest series C554/C454/C364/C284/C224, as well as the green features and LEDs that reduce power consumption.

Among the green features are the recyclable materials like Simitri toner to reduce the impact on the environment.

“As a marketing organisation, we have sought to seek out business decision-makers, which is a highly specialised and hard-to-reach audience during this key final forecasting quarter,” Celine Chelsea Long, marketing manager, regional operations at Konica Minolta Business Solutions Asia, said. “We are very pleased that the campaign is currently performing well and generating the desired response.”