MUMBAI - JWT Mumbai has won the advertising account for India's Kingfisher Airlines, wresting the business from incumbent Equus Red Cell, as the domestic carrier prepares to expand global operations in September.
JWT was selected based on its network’s international bandwidth and "phenomenal resources" following a final round of pitching that included Bates and DraftFCB.
The airline, which bought a majority stake in Air Deccan in 2007, is looking to expand its route map across North America, the UK, Southeast Asia and West Asia.
JWT also handles the advertising for Kingfisher Lager, which is owned by United Breweries, also the owner of Kingfisher Airlines.
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